Google Chrome’s on-device machine learning blocks noisy notification prompts

The browser is thinking.

As Google explains it, “To further improve the browsing experience, we’re also evolving how people interact with web notifications. On the one hand, page notifications help deliver updates from sites you care about; on the other hand, notification permission prompts can become a nuisance. To help people browse the web with minimal interruption, Chrome predicts when permission prompts are unlikely to be granted, and silences these prompts.

”In a future version, Google plans to use the same tech to adjust the Chrome toolbar in real time, surfacing different buttons like the share icons or voice search at times and places where you are likely to use them, without adding additional tracking that phones home to Google or anyone else. And if you prefer to choose your buttons manually, that’s still going to work, too., bringing the time to calculate phishing classification results down to 100 milliseconds from 1.8 seconds.

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