Google users have long been able to append their search queries with the term 'Reddit' to find helpful resources on specific topics. When thousands of Reddit forums went dark earlier this month, that tactic lost its effectiveness.
Google is in the process of trying to revamp search to keep pace with rivals in taking advantage of the latest advances in generative artificial intelligence, which involves providing more sophisticated and conversational answers to text-based queries.it was experimenting with an effort called Search Generative Experience,
Prabhakar Raghavan, of Google Inc., speaks during the company's Cloud Next '18 event in San Francisco, California, July 24, 2018. CEO Sundar Pichai chimed in to to say that users don't want"blue links" as much as they want"more comprehensive answers." That's why they add the name of forum sites like Reddit to their searches, he said.
"Over the last couple of years, search overall has developed these large, cross-functional teams to go after this kind of content," Kim said, referring to Reddit."We could do a better job. We realize that. And over the last couple of years, we've actually developed quite a bit.
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