Alphabet's Google could face an EU break-up order after the company was charged by regulators with anti-competitive practices in its digital advertising business
Google may have to sell part of its lucrative adtech business to address concerns about anti-competitive practices, EU regulators said on Wednesday, threatening the company with its harshest regulatory penalty to date.
Its 2022 advertising revenue, including from search services, Gmail, Google Play, Google Maps, YouTube adverts, Google Ad Manager, AdMob and AdSense, amounted to $224.5 billion. "For instance, Google could divest its sell-side tools, DFP and AdX. By doing so, we would put an end to the conflicts of interest," she told a news conference.
The Commission said Google favours its own online display advertising technology services to the detriment of competing providers of advertising technology services, advertisers and online publishers.
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