Google’s Privacy Sandbox, a controversial set of tools meant to replace third-party cookies, is now on almost every single Chrome browser. Google says Privacy Sandbox is available to around 97% of Chrome users and will reach 100% in the coming months.
to make it look and feel more closely aligned with the design paradigm of Android and the rest of the Google suite.“This milestone is a significant step on the path towards a fundamentally more private web,” said Anthony Chavez, Vice President of Product Management for Privacy Sandbox, in the blog post. “We introduced the Privacy Sandbox initiative in 2019 to improve privacy across the web while continuing to provide businesses with the tools they need to succeed.
The final step in this process comes in 2024, when Google will disable third-party cookies in Chrome for good, marking the end of their decades-long reign of privacy-violating terror.For the past 30 years, websites have used so-called “third-party cookies” as the primary way to track consumers online. Has that pair of shoes you added to your cart three weeks ago been following you around in ads on the web? There are probably third-party cookies involved.
because it means there are a lot of businesses who get to keep a history of all of your web browsing.. In place of third-party cookies, Privacy Sandbox will implement a long list of new tools for the ad industry. Google, after all, makes all of its money by spying on you and turning the insights into ads, so it’s not about to put itself out of business. In fairness, this new system is really more private, though it’s privateThe biggest change is “Ad Topics,” a.k.a.
suggestions. Google says that Topics, Site Suggested Ads, and Ad Measurement data will be deleted automatically after 30 days.
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