Google and other Android phone makers keep trying to imitate Apple's ecosystem -- but the Android ecosystem itself may have an advantage Apple can't match.
The Apple ecosystem remains one of the more powerful ecosystems you can find, but Google this month reminded us at CES 2023 that its Google ecosystem is just as powerful. And it’s only getting better.
Related Take something like iMessage or AirDrop. It’s good and laudable that it can work with all your devices seamlessly, but they are no good if they can’t interface with those of your friends. As a result of the sheer popularity of Apple’s devices in the western world, Apple’s ecosystem has turned into a self-perpetuating machine, and it’s something that other companies would love to emulate for that very reason.“#MadeByGoogle” is Google’s own attempt to mimic the Apple ecosystem.
Google has a big advantage Apple can’t replicate On the other hand, Google’s failings have created a powerful ecosystem that supersedes Apple’s in one way — it’s widely available. Android is one of the most widely used software platforms on the planet. Certainly, Apple has an advantage in some countries, but on a larger scale, Android is more widely used.
Of course, Google fails at driving the engagement that makes Apple equivalent features useful. Whether due to poor branding — like with RCS and Nearby Share — uneven feature rollouts, or a lack of confidence in Google supporting its own services for an extended period. The company has built a powerful ecosystem, but it’s been handicapped by factors outside its control.
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