Google’s new AI will show how clothes look on different body types

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Google’s new AI will show how clothes look on different body types
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It's like Cher’s closet preview tech in the movie “Clueless.”

Google is launching a fashion-related generative AI that aims to make virtual clothing try-ons more realistic. The company compares it to Cher’s closet preview tech in the movie “This new tool will first be available in the US for brands like Anthropologie, LOFT, H&M and Everlane. Products that you canwill be labeled with a “Try On” button. Google says it intends to extend this to more in the future.

The tool doesn’t actually show how the clothes would look on you personally, but instead gives you a chance to find a model who you think does represent you physically. Building a tool that can mimic how real-life clothes drape, fold, cling, stretch and wrinkle starts with photographs of a range of real models with different body shapes and sizes. That way, shoppers can pick a model with a certain skin tone, or body type, and see how the outfit looks on that model.

is a diffusion technique that combines properties in an image of a garment with another image of a person.

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