The Justice Department and eight states have filed an antitrust lawsuit against the tech behemoth.
WASHINGTON — The Justice Department and eight states suedThe government alleges that Google’s plan to assert dominance has been to “neutralize or eliminate” rivals through acquisitions and to force advertisers to use its products by making it difficult to use competitors’ products.The antitrust suit was filed in federal court in Alexandria, Virginia.
Google’s ad manager lets large publishers who have significant direct sales manage their advertisements. The ad exchange is a real-time marketplace to buy and sell online display ads.Representatives for Alphabet Inc., Google’s parent company, said the suit “doubles down on a flawed argument that would slow innovation, raise advertising fees, and make it harder for thousands of small businesses and publishers to grow.
This is the latest legal action taken against Google by either the Justice Department or local state governments. In October 2020, for instance, the Trump administration and eleven state attorneys general sued Google for violating antitrust laws, alleging anticompetitive practices in the search and search advertising markets.
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