Zak is a widely recognized expert on surveillance, cyber and the security and privacy risks with AI, big tech, social media and smartphones. He is regularly cited in the media, with appearances on BBC, Sky, NPR, NBC, Channel 4, TF1, ITV and Fox. Zak has 25-years real-world experience in AI, cyber and surveillance.
Despite its delays, the deprecation of Chrome’s tracking cookies was a forcing function for their replacement, the haphazard Privacy Sandbox. With cookies reprieved, the can has been kicked well down the road. And while tracking optionality along the lines ofCue Google’s Alex Cone, Privacy Sandbox’s product manager, who told a virtual industry panel on Friday that “we’re at work on those designs, and we’ll discuss those with regulators as we advance… there’s no new information to provide.
Even expanding the current Privacy Sandbox pilot beyond its minuscule 1% of users is not yet firming up. “We have not shared a timeline around any sort of ramp-up,” Cone acknowledged. “No new information to share on that.”, “when the ad tech industry is completely at the whims of Google.” According to Digiday, “comments like this have been the norm over the last week… Google execs have been trying to placate everyone as best they can. They’ve met with execs, held forums, and even participated in panels to field questions and calm the storm. They even attended a meeting described as a war room by one attendee, where Google execs heard grievances from various parts of the ecosystem.
“We will need to carefully consider Google’s new approach,” the CMA said in response to Google’s update. “We welcome views on Google’s revised approach, including possible implications for consumers and market outcomes.” “Sure, can tweak that choice anytime,” Digiday says, “but let’s be honest, the odds are slim. For Apple, opt-in rates hover between 12% to 40% depending on the app category, according to Business of Apps.
Google is credited by some in the industry with a new level of transparency—but until there’s a plan and a timeline, there’s not much to say. And there can’t be a plan without regulatory sign-off, and so here we still are. And in the meantime, ahead of any kind of timeline and plan, Privacy Sandbox related industry investments are likely on hold. How long a hold lasts before it turns to wastage remains to be seen. Nothing stands still, though.
Windows 10 Warning Android Warning Google Warning Chrome Warning Chrome Emergency Update Chrome Cookies Chrome Vs Safari Apple Vs Google Chrome Vs Chatgpt Search
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