The tech giant plans to release a series of short videos highlighting the techniques common to many misleading claims.
WASHINGTON — After seeing promising results in Eastern Europe, Google will initiate a new campaign in Germany that aims to make people more resilient to the corrosive effects of online misinformation.
It’s an approach called pre-bunking, which involves teaching people how to spot false claims before they encounter them. The strategy is gaining support among researchers and tech companies. Pre-bunking videos, by contrast, are relatively cheap and easy to produce and can be seen by millions when placed on popular platforms. They also avoid the political challenge altogether by focusing not on the topics of false claims, which are often cultural lightning rods, but on the techniques that make viral misinformation so infectious.
Researchers found that compared to people who hadn’t seen the videos, those who did watch were more likely to be able to identify misinformation techniques, and less likely to spread false claims to others. Google’s new campaign in Germany will include a focus on photos and videos, and the ease with which they can be presented of evidence of something false. One example: Last week, following the earthquake in Turkey, some social media users shared video of the massive explosion in Beirut in 2020, claiming it was actually footage of a nuclear explosion triggered by the earthquake. It was not the first time the 2020 explosion had been the subject of misinformation.
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