Goop generated disbelief when it promoted a ‘luxury diaper.’ It was a PR stunt.

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Goop generated disbelief when it promoted a ‘luxury diaper.’ It was a PR stunt.
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'If treating diapers like a luxury makes you mad, so should taxing them like a luxury. The Diapér is a fake product meant to shine a light on a real problem,' Gwyneth Paltrow said.

"The Diapér is a fake product meant to shine a light on a real problem," Gwyneth Paltrow said in an Instagram video. Goop is raising money for Baby2Baby, a nonprofit diaper bank and child services organization.Rachel Murray / Getty Images for goop fileQuite a few people seemed to be stunned Wednesday when Goop, Gwyneth Paltrow's wellness brand known for its outlandish and expensive luxury products, posted that it was planning to sell a high-end disposable baby diaper..

Posting the fake product was meant to raise awareness about how much diapers cost and to help raise money for Baby2Baby, a nonprofit diaper bank and child services organization that provides essential items to children in need nationwide. "Despite the absolute necessity of diapers, in 33 states, they aren’t treated as an essential item," Goop wrote."They’re taxed as a luxury good. Depending on the state, this sales tax can add between 1.5 percent and 7 percent to their cost. "who support Baby2Baby, said eliminating the diaper tax is"not a complete solution." But, she said,"it could allow many families to pay for another month's supply.

Representatives for Baby2Baby did not immediately respond to requests for comment Wednesday. A spokesperson for Goop referred NBC News to the

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