This winter, every morning that hotel owner Kelli Doyen looked outside her window, she hoped to see the Gwinn Model Towne Inn’s snowmobile caked in snow.
“We are one of only four properties that has a snowmobile trail right off the property,” said Doyen, who co-owns the hotel on Michigan’s Upper Peninsula with her husband. In past seasons, that competitive advantage lured roughly 800 snowmobilers – it’s a top winter sport in northern states – to the hotel in Gwinn, Michigan, roughly 20 miles from Marquette. This year, instead of fresh powder, too often Doyen said she saw a muddy path.
“We are dependent on the snow for outdoor activities,” Estler said. “Reservations are down. Businesses are down.” Estler estimates roughly 30% of tourism dollars are spent on hotels. That means the other 70% supports the local economy -– from gas stations to grocery stores to restaurants. “All of those things have been impacted,” she said. Data from the Bureau of Economic Analysis highlights the significance of climate, and of snow in particular, on business owners’ bottom line.
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