Grubhub NYC free lunch promo turns into abject fiasco as order rates reach 6,000 a minute
Another Manhattan restaurant proprietor told MarketWatch his pizza lunch business was 30 times higher than average for a Wednesday during those hours. He said he was still trying to make deliveries from the Grubhub promotion well after it ended.He said he had to bring on extra staff to handle the flood, but appreciated the new business because of the promotion. And he told Marketwatch he gets it.In a statement, Grubhub said that"the demand blew away all expectations.
"For context, we executed a similar promotion last year, which had a higher promotion value and our redemption rates for this promotion was 6X higher. Along with our restaurants and drivers, we ultimately were able to fulfill more than 450,000 orders connected to the promotion," Grubhub said, in part, in their statement.
"We gave advance notice to all restaurants in our network, which included multiple forms of communications across various platforms," the company's statement went on to say."We also increased driver incentives to help support demand. Even with that preparation, there was unfortunately strain on some restaurants due to the unprecedented demand; however, we’ve already been hearing from many of our partners about how this was a success and a positive boost to their business.
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