The duo has had a product-first approach from the start, they said, focused on ingredients, performance and wellness.
While developing, Westman used her artistry, years of experience working as a makeup artist — with Hollywood stars like Drew Barrymore, Julianne Moore, Gwyneth Paltrow and Cameron Diaz — while tapping into her childhood, too. From the age of 10 until her 20s, she lived in Sweden, immersed in the natural world.“My parents grew all of their vegetables,” she said. “We went to get milk from the farmer. My parents made their own cheese….We were really connected to how we were living.
The approach has been working. Westman Atelier is profitable, he noted, with a captive audience: “What’s really a wonderful progression of our brand is Gucci’s engagement with the consumer. It’s so earnest and authentic.”Westman has built a loyal following, with more than a quarter million followers on Instagram.
Involved in every aspect of the brand, it takes her years to develop products. Modern luxury to her, she said, is the time taken to ensure the final results live up to her expectations. Westman Atelier utilizes active ingredients and always include efficacy levels, she said.
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