The hotly anticipated and eye-catching Gucci x adidas collection will be dropping on 7 June. Mark your calendars for the perfect chic and sporty summertime look! adidasxGucci AlessandroMichele
Gucci’s creative director Alessandro Michele drew on his fascination with the 70s sportswear advertisements for this new collection with Adidas. This aesthetic is captured by photographer Carlign Jacobs, where models posed against brightly coloured backdrops while wearing various pieces from the collection.
The coming together of these two heritage brands sees the melding of its iconic stripes. On the track pants, one leg features the Adidas Three Stripes, while the other leg is defined by the red and green Web of Gucci. Similar iterations are also seen on the shirtsleeves.Adidas’ Trefoil logo with Gucci’s Interlocking GG motif is seen on knitted crop tops, bowling shirts, bomber jackets and shorts. The geometric pattern will surely delight those looking for more standout pieces.
highlighted that despite registering a growth, Gucci’s sales figures were decelerating, and the Gucci x Adidas collaboration could be the turning point it needs to sustain interest in the brand.
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