EXCLUSIVE: Guinness World Records, the iconic British institution that has been running for nearly 70 years, has launched its first ever TV channel. Guinness World Records and the recently-launched…
, the iconic British institution that has been running for nearly 70 years, has launched its first ever TV channel.have tied with U.S. streamer Atmosphere on the FAST network.will launch on the network along with a number of shows that focus on sports or fitness record-breaking.
Launching in 1955 as the Guinness Book of Records before changing name in 1999, the institution publishes an annual world-renowned book, which carries the latest recordbreakers. Today, the offering has transformed into a multimedia brand. Kathryn Hubbard, Head of Licensing at Guinness World Records, called the channel a “pinnacle moment for both GWR Studios and Guinness World Records in general.”
“It presents an amazing opportunity to curate and showcase the very best of our content in partnership with Atmosphere, an industry innovator that excels in discovering and reaching new audiences the world over,” she added.
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