Gwyneth Paltrow is the latest celebrity to get into NFTs.
Photo by Theo Wargo/WireImage via Getty Images
On Wednesday night, Gwyneth Paltrow abruptly changed her Twitter profile picture to an illustration of an ape wearing a striped t-shirt, helmet, and blindfold. What at first seemed like proof that she’d been hacked turned out to be the news we’d expect to have heard ages ago: Mother Goop. “Joined @BoredApeYC,” she wrote in her first tweet of 2022.
There’s a good chance you’ve been operating under the assumption that NFTs will fade into obscurity before you ever need to learn what they actually are. Allow us to break the news that somehow, that may not be the case, and offer as simple of an explanation as we can. “Non-fungible tokens” are unique digital items with proof of your ownership that’s stored on a publicly accessible database known as the blockchain.
Paltrow has a history of claiming to pioneer cultural phenomena while being late to them—look no further than her past comments about yoga and pandemic-era face masks. To be clear, she hasn’t made any suggestion that she’s to credit with the NFT craze, but her interest definitely checks the lateness box. It was way back in May of 2021 that Cara Delevingne became the Goop of the crypto world byto candles and auctioning off an NFT about her vagina.
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