.HM has unveiled a virtual all-vegan collection and fashion show via Nintendo’s popular video game series animalcrossing.
H&M aims to use recycled materials or those made from sustainable methods by 2030. The updated design will play up the chain’s “Co-Exist Story.” People for the Ethical Treatment of Animals partnered with H&M for the Co-Exist Story apparel, footwear and accessories that will be available on the retailer’s site and in select stores starting Thursday.
Reconfigured as an animal sanctuary within Animal Crossing, there will be a virtual ban on fishing and hunting, a new wildflower meadow and vegan food options at the island restaurant.manager at H&M, said in a statement that hosting a fashion show on Animal Crossing for the first time to showcase the company’s Co-Exist Story collection was the “logical next step” to its Looop Island concept, which was developed to encourage consumers to reuse, remake and recycle unwanted garments.
Bruin was on hand for Tuesday’s launch as well as the female gamer BrookeAB, who modeled along with other gamers. A one-size-up puffer jacket, a neon-green furry chain-link scarf, an orange minidress with cutouts, a leatherlike sleeveless blazer and a slogan sweatshirt are among the key styles.
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