The Walt Disney Company has announced that half of new subscribers to Disney+ are choosing the ad-supported plan.
The days of ad-free streaming seem to be over. Ads are making a comeback, and we are all returning to cable one way or another. Most of the streaming services have already launched ad-supported tiers of their services. At this point, there are only a few holdouts — Apple TV Plus being an obvious one. However, most of the major streaming services like Netflix and Disney+ give customers the option of paying more for no ads or paying less to deal with some ads.
“Consistent with Disney’s strategic approach, we spent the last 10 months testing, learning and listening to our consumers and clients. That’s how we continue to create viewer-first experiences while simultaneously introducing new capabilities, functionality and formats. We’re seeing increased engagement and time spent, and now providing greater accountability for marketers through robust measurement, proving that premium content matters.
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