Get all the deets on Halsey's new beauty brand here ⤵️
, which is more so for the gurus of cosmetics… This new line, af94, is curated with beginners in mind. Specifically, the Gen Z consumer. "af94 is inspired by the kids who show up to my tour dates in my makeup but have to wipe it off before their parents pick them up," Halsey tellsHalsey remembers being that kid once upon a time. Essentially, af94 is a manifestation of the singer's nostalgia.
Not to mention, during the 90s, while millennials shared the same enthusiasm for makeup, skincare wasn't as big of a deal. Zits were almost a fashion statement. Nowadays, skincare is the pinnacle of beauty. That said, it's easy to assume such made-to-play products aren't clean. Well, think again. Actually, both of Halsey's beauty brands are made with vegan ingredients.
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