Harley-Davidson's electric-motorcycle division will become a separate publicly traded company via a blank-check merger
, making LiveWire publicly traded. The agreement’s terms give LiveWire a pro forma enterprise valuation of about $1.77 billion, the companies said.
LiveWire is expecting net proceeds of about $545 million from the transaction, Harley-Davidson said. It plans to use the proceeds to invest in product development and grow its manufacturing and distribution abilities.A personal, guided tour to the best scoops and stories every day in The Wall Street Journal.
, with a focus on urban areas, Mr. Zeitz said on a conference call Monday morning, responding to questions from analysts about whether LiveWire’s growth as a separate company could eat into traditional motorcycle sales.Harley-Davidson estimates $33 million in electric-motorcycle revenue for 2021. Revenue could reach $1.77 billion by 2026 and about $3 billion by 2030, the company projected. Total revenue from selling motorcycles was $3.26 billion for Harley-Davidson last year.
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