“This is the worst kind of marketing,” tweeted one person who apparently was appalled by the ad.
“Only straight men think Ryan Reynolds is hot like we’ve been thru this. We want Pedro pascal and Oscar Isaac!” a third personOne user cheekily tweeted at the “Deadpool” actor to try to confirm the validity of the statement.can you confirm that a bra company took the necessary measures to ensure we receive the Blake experience,” they said.The lingerie brand issued a statement Monday saying that the line in the ad was actually a user’s review.
“For context, this is actually a review by a real customer originally meant to run with a series of other reviews – we thought it was cheeky enough to run as an ad, but the attribution was cut off at the bottom by the ad interface ,” they wrote. “The core of our brand is ultimately about designing bras by boob-havers for boob-havers while divesting from the male gaze. While we clearly have customers who are straight women, this single review doesn’t represent our entire brand,” the company continued.
“Our small team is 99% women and we absolutely do not condone creepy non-consensual boob-grabbing of any kind, even in a figurative hypothetical bra-review. We’re so sorry this creeped anyone out! Absolutely not our intention and we’ve pulled the ad from running.”
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