According to Warner Bros. Discovery CFO Gunnar Wiedenfels, HBO Max and Discovery Plus are 'underpriced,' so a price hike might be coming.
debuted with a $9.99 monthly plan with ads and a $14.99 ad-free monthly plan on May 27, 2020, and those are the same prices that it charges today. But according to a new report, that might change before too long.
Discovery Plus also offers two plans: $6.99 per month without ads and $4.99 per month with ads. Based on Wiedenfels’ comments, both services should be more expensive in the eyes of the company. What’s not clear is when the company plans to introduce a price hike to HBO Max or Discovery Plus. It might not happen until the merger next year., now probably isn’t the best time to raise prices.
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