The price of HBO Max is going up for the first time since its launch. Effective Thurs, Jan. 12, the price of a new HBO Max ad-free monthly subscription in the U.S. will increase from $14.99 to $15.99, plus applicable taxes.
Effective Thursday, Jan. 12, the price of a new HBO Max no-ads monthly subscription in the U.S. will increase from $14.99 to $15.99 . That’s a nearly 7% increase. Existing HBO Max subscribers who are currently paying $14.99/month will see their monthly rate increase to $15.99/month effective their next billing cycle on or after Saturday, Feb. 11, 2023.
“This price increase of one dollar will allow us to continue to invest in providing even more culture-defining programming and improving our customer experience for all users,” the company said in a statement. The price hike comes as Warner Bros. Discovery, formed by Discovery’s 2022 acquisition of WarnerMedia, has made a series of content cutbacks aimed at reducing expenses. Among those: HBO Max expunged
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