We talked to jasonroeder, the man who wrote The Onion's famous mass-shooting headline.
“It always comes on the heels of unfathomable grief. It’s the most awful merging of ghastly and monotonous,” former Onion writeron Wednesday. “My feelings can honestly be summed up as, ‘Here we go again.'”
Roeder, who worked for The Onion for six years and still freelances there occasionally, recalls jotting the headline down seconds before an afternoon pitch meeting, noting that there weren’t a bunch of drafts or back-and-forth. “There’s often a lot of collaboration involved [in creating anheadline], but not on this occasion,” he says. “I think this one went in as is.” He didn’t imagine that it would have so much such staying power all these years later.
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