What does it take to bring mainstream artists into the wild world of Web3?
to transform audiences into active communities with fewer barriers between artists and fans.
Cointelegraph spoke with Bernard Alexander, the head of IP at the company Animal Concerts which facilitated the aforementioned NFT collection, to better understand what it takes to bring artists into Web3. He said It is likely easier to set up smaller artists just getting started who are eager for new opportunities. Whereas bigger artists can sometimes be more laden with partnerships already yet they often have greater influence across mainstream culture.
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