Here's how a Coachella coronavirus cancellation would go down
General view of the atmosphere during day 2 of the 2013 Coachella Valley Music & Arts Festival at the Empire Polo Club on April 13, 2013 in Indio, Calif.
“I wasn’t worried about the virus until about 10 minutes ago when I saw that Ultra was postponed,” said one live music professional on Wednesday before Miami's Ultra Music Festival was, who like many in the business didn’t want to be named in an article about the rapidly worsening situation. Coachella takes place about a two-hour drive from Los Angeles in Indio, California, in Riverside County, where officials decided later Wednesday to activate its emergency operations center due to coronavirus concerns. This action may soon be followed by the county’s own emergency declaration. All of this, according to industry experts, would lead to increased pressure from public officials to take action and pave the way for the festival’s cancellation.
That would initiate the beginning of a private and public round of “negotiation through threats and hedging,” Lyman says, as the major stakeholders -- promoter Goldenvoice, headlining artists and the major agencies -- begin to outline a possible wind down. Because the industry is designed in a way that the first person to wave the flag is usually the one that pays the price, this stage can be the most chaotic and visceral.
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