Madison Square Garden used facial recognition to bounce fans it didn’t want in the building. Could other stadiums?
to be the “fastest face recognition in the world”—have moved into enabling payments and verifying customers’ ages in stadiums. Their software is used by TendedBar, an “automated cocktail bar,” which touts the efficiency of scanning faces over checking ID cards, while“insight and analytics from anywhere.
And the software is the most dangerous when it doesn’t work. It is widely known that such technology largely misidentifies people of color. Paired with exclusion lists, like the kind at MSG, this can lead to people being wrongly denied access to public accommodation. In 2019 the ACLU an experiment with photos of high-profile professional athletes from Massachusetts sports leagues, such as former New England Patriot Duron Harmon. Facial recognition software erroneously matched the official headshots of 27 athletes to mug shots in a law enforcement database.With the technology proliferating at stadiums, there is a lot of opportunity for error.
—which passed in 2021 and mandates businesses to post formal notices indicating the use of the technology near all physical entrances of the building—experts argue that the system isn’t enough.Lawmakers in New York have been vocal about the MSG fiasco but have so far pushed for little legislation that actually impacts facial recognition in the private sector. It keeps being “slow rolled” in the New York City Council, according to Cahn of the Surveillance Technology Oversight Project.
to restrict U.S. sales of facial recognition mostly to law enforcement. The company told me that their database is used only by government and law enforcement agencies.It is unclear what company MSG contracts with now, but Clearview’s demise clearly left a void that many other vendors have sought to fill.
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