Here’s how this financial pro uses FinTok to reach the next generation of female investors.
"I built my success off of social media and I continue to leverage it," she says. "There's an opportunity for more financial advisors to do the same."Brittney Castro began her career as a financial advisor at just 22.
For her, being a young woman in an older, male-dominated profession, was an asset, so to speak, rather than a liability. Less than 33% of financial advisors are women, according to the U.S. Bureau of Labor Statistics. Even fewer are certified financial professionals, or CFPs. This can give them an edge.
An unprecedented amount of assets will shift into the hands of women in the U.S. over the next three to five years, representingreported taking the reins for all financial decisions, according to the Boston Consulting Group.Here are more stories touching on divorce, widowhood, earnings equality and other issues related to women's investment habits and retirement needs.
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