The hippie movement was intent on undermining corporate America. So how did it end up at the heart of it? From the archive
rian is telling a young Asian-American woman about the five-day workshop he’s here to attend. “It’s called ‘Bio-hacking the Language of Intimacy’,” he says. “Uh-huh,” says the Asian-American woman. She directs this less at Brian than at the kelp forest floating offshore. Brian presses on. What he particularly appreciates is the ability to talk about stuff he can’t talk about at work. Relationships and so forth. “You know,” he says, “really make that human connection.
It is thought that the hot springs on this rocky but beautiful stretch of the central Californian coast have been in ritual or therapeutic use, in one form or another, for at least 6,000 years, when the Esselen, the Native American tribe that inspired the institute’s name, migrated south from the Bay Area. They saw in the confluence of waters a fitting place to worship and bury their dead.
Ben Tauber had worked on Hangouts, Chat and the ill-fated social network Google+. After his appointment, there was a subtle shift in Esalen’s programme from the numinous to the digital: the workshops now included “Conscious” and “Blockchain & Cryptocurrency”. This invited suspicions that Esalen had become the therapeutic wing of Silicon Valley, a corporate retreat that was about as countercultural as the newly installed Tesla charging stations in the parking lot.
Brand was a key figure in the back-to-the-land movement, a precursor to modern environmentalism in its rejection of mainstream, militaristic, company-ladder America in favour of the simpler, agrarian, non-hierarchical communalism practised at places like Esalen. In 1968 he published the first edition of “The Whole Earth Catalog”, a sort of hippie mix ofmagazine, mail-order catalogue and “The Dangerous Book for Boys”.
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