As Bong Joon Ho's South Korean satire becomes the first non-English-language best picture, others see opportunity to 'jump on the bandwagon.'
Team 'Parasite' onstage after the best picture win during the Academy Awards on Feb. 9.
As Bong Joon Ho's South Korean satire becomes the first non-English-language best picture, others see opportunity to"jump on the bandwagon."writer-director-producer Bong Joon Ho gave his acceptance speech for foreign-language film at the Golden Globes and entreated the audience, via his translator Sharon Choi: "Once you overcome the 1-inch-tall barrier of subtitles, you will be introduced to so many more amazing films.
International filmmakers and distributors are now eying Bong's triumphs with hope and hunger: hope that's success will open the door to global cinema, giving other non-English-language movies shots at the world's No. 1 film award; hunger for the sort of global box office returns that, with few exceptions, have been beyond the reach of films made outside Hollywood.
"It's been a real barrier," says Korean media mogul Miky Lee, whose CJ Entertainment backed Bong's film and who recently invested in David Ellison's Skydance. "Nowreally makes it easier. Netflix has trained everybody to watch subtitles in their living room, and nowAt the European Film Market — which kicks off Feb. 19 in Berlin and specializes in challenging, foreign-language fare — the movie's success will be tested.
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