In 1937, an Arizona Republic column called Phoenix a 'dead pan' city. The Chamber of Commerce's three-day Fiesta del Sol brought the city to life.
Reg Manning, an Arizona Republic photographer and artist, lamented in an October 1937 column that Phoenix had been a “dead pan” city for years.
Downtown stores were encouraged to decorate in a Spanish motif particularly using the colors of red, yellow, and green. Employees gladly dressed up during Fiesta Week just as they had for Rodeo Week. All this community engagement was intended to create a dynamic atmosphere. Of course, there was a parade, which traveled along Washington Street. Floats with masked young ladies vying to be crowned queen of the Fiesta, horse riders in Spanish attire, wagons filled with costumed people and so much more. The streets were packed with attendees.
Officials from the Tournament of Roses Parade attended that first year and complimented the Chamber of Commerce, suggesting that Fiesta del Sol could become a “major national attraction.” The following year, the Thunderbirds was formed as part of the chamber. Its initial task in 1938 was to manage all aspects of running Fiesta del Sol.
Norge Siste Nytt, Norge Overskrifter
Similar News:Du kan også lese nyheter som ligner på denne som vi har samlet inn fra andre nyhetskilder.
KSAT offering exclusive Fiesta tickets for Battle of Flowers and Fiesta Flambeau paradesThe famous Fiesta parades are back this year and now’s your chance to get tickets to exclusive viewing parties, courtesy of KSAT 12.
Les mer »
Russia-themed Fiesta float gets pulled for one supporting UkraineA conversation between the Battle of Flowers Commission and Southside High School students resulted in a new float in support of Ukraine.
Les mer »
San Antonio’s La Tuna Icehouse hosting Fiesta Medal Mercado and swap meet on SaturdayThe Southtown staple will provide beer specials and chicken-on-a-stick as shoppers peruse the sparkly wares. SanAntonio SATX SanAntonioTX ThingsToDoInSanAntonio FiestaSanAntonio FIESTA
Les mer »
TxDot, law enforcement announce ‘Plan While You Can’ campaign for FiestaLocal law enforcement and Tx DOT officials held a news conference to urge residents to have a designated driver for Fiesta events.
Les mer »
KSAT offering exclusive Fiesta tickets for Battle of Flowers and Fiesta Flambeau paradesThe famous Fiesta parades are back this year and now’s your chance to get tickets to exclusive viewing parties, courtesy of KSAT 12.
Les mer »
San Antonio's Pastie Pops bring Viva La Tease to the Bonham Exchange SaturdayLed by 'boylesque' performer Jasper St. James, the Pastie Pops' latest show will take over the legendary Rainbow Room at the Bonham this weekend. SanAntonio SATX SanAntonioTX ThingsToDoInSanAntonio LGBTQ Burlesque
Les mer »