‘Hollywood 2.0’: How the Rise of AI Tools Like Runway Are Changing Filmmaking

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‘Hollywood 2.0’: How the Rise of AI Tools Like Runway Are Changing Filmmaking
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  • 📰 Variety
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When “Everything Everywhere All At Once’s” visual effects artist Evan Halleck was working on the rock universe scene, he brought in cutting-edge artificial intelligence tools from Runway — su…

— such as the green screen tool that removes the background from images. “It was cutting things out better than my human eye was, and it gave me a clean mat that I could use for other things.”

For the film’s rock scene, Halleck says, “We used a green screen tool. Pulleys pushed the rocks, gravel and sand forward. But when I was cutting those things out of the shot, things were not clear.” Not only did he have a tight deadline, but the VFX team on the film was small — made up of eight people — so he sought out alternatives that would speed things up and turned to Runway CEO Cris Valenzuela, who helped build the tools.

Admittedly, Halleck wishes he had discovered a tool like Runway sooner. In the scene where Michelle Yeoh’s Evelyn flips through multiverses in seconds, all 300 shots were handmade. “I look back and I wish I had that for when we were working on it, instead of spending weeks working on it and photoshopping aliens,” Halleck says.

The growth of AI, particularly in VFX doesn’t have to mean a black-or-white process where adoptees of the tech automate everything. Valenzuela says, in the case of “Everything Everywhere All At Once” and working with Halleck to deliver those clean shots, “you work in a very collaborative way to enhance the process.”

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