Hollywood Catches Up to the Pioneer Proving Gaming IP’s Crossover Heft

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Hollywood Catches Up to the Pioneer Proving Gaming IP’s Crossover Heft
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  • 📰 Variety
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Griffin Gaming Partners' Peter Levin paved the intersection of media and gaming long before it launched movie and TV hits

‘The Crown’ Final Season Split in Two Parts, First Trailer Reveals Release Dates and Queen Elizabeth Through the YearsWhen Universal Pictures’ “Five Nights at Freddy’s” opens in theaters and on streaming service Peacock on Oct. 27, it will mark 2023’s final Hollywood video game adaptation after a stretch when these intellectual-property crossovers enjoyed one helluva hot streak.

Levin has either had a hand in nearly every project that came through this busy intersection — including next year’s highly anticipated Amazon Studios’ series adaptation of the “Fallout” franchise from the producers of “Westworld” — or is closely linked to the ones he didn’t, such as “Freddy’s,” which counts one of its executive producers, Striker Entertainment’s Russell Binder, as Levin’s friend and frequent collaborator.

What kept Levin plugging away at IP adaptations even before they became hits was his deep love of gaming, something he believes also helped elevate the efforts of a new generation of Hollywood creatives. For the past four years at Griffin, Levin and his partners, Phil Sanderson and Nick Tuosto, have amassed more than $1 billion in assets under management in the gaming sphere, including Discord, Spyke Games, WinZO, Overwolf and Forte.

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