With “Top Gun: Maverick,” Tom Cruise pulled off a seemingly impossible mission: Getting moviegoers to leave their house and pay money to watch a sequel to a 36-year-old film. The follow…
pulled off a seemingly impossible mission: Getting moviegoers to leave their house and pay money to watch a sequel to a 36-year-old film.
Megan Colligan, the president of Imax Entertainment, says “often in Hollywood, people get excited about the prospect of making money and think about the script later.” But “Top Gun: Maverick,” she says, was not one of those instances. “This is one of those where the team was super protective about making sure the movie was going to be greatThere’s a message in there for Hollywood: Don’t go back to the vault and trudge up any old movie in the hopes of reaping massive box office riches.
Similarly, director Denis Villeneuve’s “Dune” remake resonated at the box office, not because Frank Herbert’s book has endured in popular culture . Rather, Villeneuve’s version utilized stunning visuals to lure audiences back to desert planet Arrakis. But “Maverick” became more of an all-audience tentpole than expected through Paramount’s effective marketing campaign to reach younger moviegoers. Strong word-of-mouth moving forward should continue to draw people under the age of 35.
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