This year's Super Bowl taking place in the Los Angeles Rams’ brand new, state-of-the-art SoFi stadium, represents a coming out party for the city.
on Wednesday, followed by the annual NFL Honors Awards at SoFi stadium on Thursday and two days of flashy parties and concerts on Friday and Saturday.desperate to get in on the action could be seen all over town, bopping between Super Bowl parties and exclusive lunches and dinners.like Rob Gronkowski and Shaquille O’Neal hosted their own VIP parties and festivals with performances from Lil Wayne and Flo Rida.
The game marked Hollywood’s “Miami moment,” one entertainment executive commented. The unusually warm weather all week also added to a feeling of euphoria.The Super Bowl has created an opportunity for the city to attract East Coast executives and dealmakers who had been avoiding travel out West, thanks to the pandemic.
In a bid to show off the city's attractions, the LA Sports & Entertainment Commission — which is driving the city's push to become the sports capital of the country — hosted an exclusive, full-park event at Universal Studios Friday for the the more than 5,000 credentialed members of the press covering the Super Bowl.While the entertainment and sports worlds continue to collide, tech also looms large in LA.
SoFi stadium, which opened during the pandemic, is named after a fintech company. The Staples Center, home to the Los Angeles Kings, Lakers, Clippers and Sparks, was
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