Just like many aging Tinseltown thespians and institutions over the years, the Hollywood sign is about to get another new face. Thanks to 400 gallons of paint, to be precise
In anticipation of the hillside landmark’s 100th anniversary in 2023, an eight-week long refurbishment of the sign is set to start on September, 19, announced the Hollywood Sign Trust and paint retailer Sherwin-Williams today.
“The sign is the pride of Los Angeles and we are excited for fans all around the world to see this makeover for a very special 100th anniversary,” said Hollywood Sign Trust boss Jeff Zarrinnam on Thursday. “The opportunity to partner again with Sherwin-Williams on this extensive project will help continue the legacy of the sign, a symbol of a place where magic is possible and where dreams can come true,” he added of the near perfectly timed endeavor between the Emmys and the Oscars.
This is actually the second time in a decade that the Trust and Sherwin-Williams have teamed up. Back in 2012, the sign received a spruce-up very similar to what it will begin to have next week. A beacon of the City of Angeles and the industry of dreams, the Hollywood sign in 2022 remains a favorite photo backdrop for tourists and a hiking destination for sometimes obtrusive locals and out-of-towners alike. First erected in 1923 with an accompanying searchlight to spotlight real estate opportunities in and around the hills up the road from Hollywood Boulevard, the sign was trimmed from Hollywoodland to simply Hollywood in 1948.
Originally only intended to last a couple of years, the sign increasingly became an eyesore over the decades. First gussied up in 1949 after the H letter tumbled over, the sign was once again brought back to gleaming glory in the late 1970s thanks to nine well-heeled donors.
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