If the dual strikes result in a decline in available films, Italian producers say they are ready to step into the gap, but face challenges as production costs soar and streaming investment declines.
Maria Pia Ammirati director of Rai Fiction, a division of Italy’s national public broadcaster, noted that since the beginning of 2023, international sales of Italian content has jumped 43 percent compared to last year.
But Giampaolo Letta, vice chairman and CEO of Italian production and distribution giant Medusa noted that the Italian film industry faces major challenges at the moment, with rising costs and reduced investment putting pressure on budgets. The panel had the numbers to back up the claim.
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