Canadian department store chain Holt Renfrew is giving a National Basketball Association star a stage to create some memorable looks in a new campaign.
As part of its “Uninterrupted” series, the retailer invited NBA Rookie of the Year Scottie Barnes to put together some outfits at its bricks-and-mortar location in Toronto. The campaign features the Toronto Raptors star exploring his own fashion tastes, inspiring consumers to channel the store’s ethos in making their own sartorial rules.
The short film’s feel is fun and inviting, and Mr. Barnes is so affable that the partnership makes consumers feel invited to be part of the experience. With a handful of clothing options to try on and a pair of sunglasses, Mr. Barnes walks to the dressing room. For his final outfit, Mr. Barnes announces he is not picking a scenario but is going to put together something on his own contrition, a freestyle. He emerges with a black and white Fendi shirt, another baseball cap and black leather pants.
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