Siri is making the most valuable company in the world look bad, and the HomePod is just an example of Apple's struggle.
“Hey Siri, pause,” I ask when watching a TV show. Siri replies, “There’s nothing playing right now.” Or: “Hey Siri, turn off the TV.” A moment of silence, and, “I’m having trouble connecting to the internet.” It gets weirder and weirder. I asked Siri to add eggs to a list, and the personal assistant said it couldn’t find eggs on Apple Music. And so on.
Apple has been addressing these bugs with x.x.1 and x.x.2 updates with tvOS 16, but for every bug the company patches, it seems like a dozen more are available. Don’t even get me started on another issue Siri has, which is the lack of multi-language support. I suppose if you are American and don’t care about songs that are not in English, you might not struggle that much with Siri. But if you know more than a language – or appreciate songs, movies, or books that are not in your native language – it’s such a pain to ask Siri to play a song, find a movie, etc.
Alexa knows pretty well how to identify a command in English with a Brazilian song – and so does Google Assistant. Siri, on the other hand, completely lacks this knowledge. That said, this is why it has been almost six years since the HomePod was first introduced, and the smart speaker is available in only a few markets.I could go on and on about the issues users face with Siri – and the HomePod.
Since the latest reports show that even Apple doesn’t know what to do with Siri, I wonder if it should admit its failure and do what Samsung did with Bixby and forget it has ever existed. One thing is for sure: Apple will continue hurting its business if it doesn’t fix Siri once and for all, or in a few months from now, people will be writing, “Apple’s Mixed Reality headset shows everything wrong with Siri.” Let’s see.
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