'Hot Wheels: Ultimate Challenge' TV Show promises car toys in 1:1 scale
Of course, as a reality show everything isn't going to be as straightforward as it seems. Producers will throw a wrench into the build with something called the Inspirationator 5000, which is described as"a larger-than-life vending machine that will rev up in each episode to present the Superfans with a twist in the road." No further details were provided.
Each episode's winner gets $25,000 in cash and chance to be in the season finale. The final episode will see a three-way competition with $50,000 at stake. The winning build at the end of the 10-episode season will not only take home the cash, but have their car immortalized in miniature as a toy Hot Wheels car you can buy.
Unlike many other diecast toy car brands, Hot Wheels has carved out a distinctive niche. Rather than replicate cars in small scale with exacting accuracy, the toys must evince a sense of speed. They're designed to be raced on infinitely configurable plastic tracks, and Hot Wheels designers create many fantasy designs that have no real world analogue.
“Everyone remembers their first car, the life experiences they had and the friends who came along for the ride, said Corie Henson an executive VP at NBCUniversal,"Hot Wheels is a legendary brand that has created a space for imaginations to run free.”
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