Webb Pierce’s 1953 hit “There Stands the Glass” is the building block of Hunt’s latest single
Don’t be surprised if Hunt’s song ends up kickstarting a trend. “My guess is we’ll see more of this,” says Eric Hurt, VP of A&R for the Nashville division of the indie hip-hop label/distributor Empire. “The genre is quickly moving into a streaming age where we just need awesome songs, engaging content, and artists willing to say, ‘Why not? Let’s try it!’ My guess is country music is about to enter into a new phase of creativity, and this Sam Hunt song is a prime example.
Such mixed reactions extend to the family of Webb Pierce, who had not been made aware of the song’s existence untilcontacted them. While Pierce’s son Webb Pierce Jr. praises the song’s ability to bring his father’s music to a commercial audience, Audra Hillis, Pierce’s grandaughter, finds the use of her father’s signature tune “jarring.”
Hunt was intrigued. “He was just freaked out over it,” Laird says. “Like, ‘Gosh, play it again!’” The group combined the Pierce sample with a different song, initially titled “Playing Harder to Forget,” which Hunt had been working on with Josh Osborne and Shane McAnally. Despite recently earning a Number One at radio with his song “Kinfolks,” Hunt hasn’t had a bona fide blockbuster since 2017’s “Body Like a Back Road.” It remains to be seen how country radio will react to “Hard to Forget,” which opens with 18 seconds of a 67-year-old recording.
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