Fayad & Co., the Miami-based shirtmaker and tailor, adds a dose of spirit to classic wardrobe staples.
—commissioned a guayabera inspired by one worn by Gary Cooper in a much-shared photo of the actor strolling with John Wayne.—drove fresh eyes to the business, and over a dozen requests for the same piece. As a result, Fayad held his first New York trunk show that July .
Once the New York trunk shows became a regular occurrence, tailoring started to overtake shirts in sales. “Even though the suit is dead. Long live the suit,” Fayad says. “I don’t want it to be like, ‘Oh that looks like a Fayad piece,” he says. “I want it to almost be not identifiable, because I’m making clothes for individuals and I think that individuals shouldn’t look exactly the same”
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