'Fashion shows, especially at the haute couture level, are an opportunity for you to be seen, to have eyes laid on you by some of the most powerful people at the top.'
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On the private client side, haute couture is a busy season, naturally. "We work on a lot of private commissions with clients, which is also part of our couture relationships across multiple brands," Edmiston says. "We love to support couture because it's the oldest art form in fashion. It's an art, and it doesn't always get enough love."
Those exchanges with the brand will normally be about slight adjustments to the look — "'That's just that bit too much embellishment. Could we change where the bow is maybe?'" — to make it right for the client. These "aren't about improving your dress," Edmiston says. "Your dress is amazing.
"This is why we split the duties in many ways," says Edmiston. "I'm focused on private clients, Z's focused on celebrity — we're watching the same show for two different sets of clients. Plus, we're holding hands, reminding each other to be present."
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