Pesticides, herbicides, and fertilizers don’t have to harm the environment. Building on safer, biological products has brought success to a CPG startup.
Could she develop garden products that use biologicals for the environment and are packaged in recycled materials? The opportunity intrigued Dawson, a serial tech entrepreneur with CPG experience who had extensive operations, funding, and brand development knowledge.
To ensure the startup had suppliers that could deliver on a timely basis and at a reasonable cost, the team sourced multiple suppliers for every part of the supply chain."We built a network of suppliers and a database," said Dawson. Arber used a third party to ensure quality control. "Sometimes, we rushed into the wrong decision because we were growing so quickly and felt desperate to hire. We have become more thoughtful." Arber is building a talent pool network and using recruiters. The startup is also making the interviewing process longer, with more steps to qualify candidates.
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