Mattel, Inc. recently announced that Barbie and a team of neuroscientists at Cardiff University had released the latest findings from a multi-year study exploring doll play's short and long-term developmental impacts.
than while playing tablet games. Speaking about others' internal states allows children to practice social skills when interacting with people in the real world and potentially benefits their overall emotional development.The latest research found children talked more about others' thoughts and emotions, a concept isknown as internal state language , when playing with dolls than while playing tablet games.
Though children may have experienced reduced cognitive and social stimulation outside of their homes over the past 22 months, doll play offers the opportunity for kids to emulate scenes and interactions from their daily lives. Researchers used state-of-the-art functional, near-infrared spectroscopy equipment to explore the activation of the brain. At the same time, children played with dolls and on tablets, both by themselves and with another person. The researchers found playing with dolls prompted more ISL about others than playing with tablet games, and using ISL about others was related to increased pSTS activation.
In 2020, Barbie independently commissioned a global survey in 22 countries questioning 15,000 parents of children aged 3-10 years old. The findings suggested 91% of parents ranked empathy as a key social skill they would like their child to develop. Still, only 26% knew that doll play could help their child develop these crucial skills. Parents and caregivers have also been increasingly concerned over their children's developmental track during the last two years.
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