How Advent Calendars Went From Holiday Countdowns to a Must-Have Accessory

If you aren’t on the Advent calendar train this year, you might be the only one.

. German Protestants would use chalk to mark each day or light candles to signify the passing weeks leading up to Christmas. By the 1900s, the calendars in Germany had evolved to more closely resemble their modern counterparts. They had colorful cardboard calendars with little doors that would each reveal a small gift, toy, chocolate, or joke. World War II helped bring the Advent calendar stateside, and the rest is history.

Fast forward to 2021, when Chanel decided to release its first ever Advent calendar in honor of the company turning 100. Shaped like, it retailed for a whopping $825. Open up the perfume bottle, and you’ll find 25 gifts wrapped in black-and-white boxes intricately Tetris’d together. Which sounds fine, if stupidly expensive and not like an item on which I’d willingly spend nearly $1000.of herself beginning to open items in her calendar.

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