Here are the ways that aliciakeys's new collaboration with Athleta goes far beyond performance wear. 🌟
Launching on March 8 , the Athleta x Alicia Keys product collection, available in sizes XXS to 3X will drop in stores and online at. The limited-edition styles are designed to make women feel powerful and unrestricted in their own bodies, according to the news release.
The partnership goes beyond a line of performance wear, though. During their collaboration, Keys sat down with three inspirational women to discuss their at-times-challenging journeys to well-being. The video, also dropping on March 8, will be available on AthletaWell, the brand's recently cultivated digital community.Power of She Fund
grant program. The program, established by Athleta and the Women's Sports Foundation, provides grants to entrepreneurs and businesses led by women of color"that aim to make well-being andto female BIPOC communities," their website states. Keys has signed on to the program, not only as an adviser to help select grant recipients but also as a mentor to those who are selected.
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