Social media platforms have evolved into more than just ways to pass time. They've shaped the landscape for how businesses market themselves and the pressure is now on to produce short-form videos.
AURORA, Colo. — As the owner of his own media company, Travis Hatch has learned quickly that to stay at the forefront of customers' minds, he has to be on the look out for opportunities to produce content.While our cameras recorded this interview, his cameras were rolling too. He said this demonstrates how business owners can seize on opportunities to create content for their social platforms — something that has become increasingly important in today's business landscape.
"I think that that's kind of a little tough for some business owners to come to terms with that. They kind of need to take part in that," he said. He gives an example of an established real estate agent, who had grown their business over the decades with of word of mouth and traditional advertising but doesn't utilize social media.
If you're a business that wants to tap into the short-form video market but have no idea where to start, here are a few pointers that Hatch picked up:
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