Inside the formation of VCHA, JYP Entertainment and Republic Records’ attempt to do just that.
In September 2022, hundreds of young women from across the United States and Canada auditioned for a new reality singing show. They were between the ages of 12 and 17 years old, and accomplished in many different ways. But only six would make it through the finale to become a North American rarity: a girl group. A K-pop-inflected one, at that.. Hosted by Republic Records and JYP Entertainment, the competition created the first of its kind: an L.A.
The group’s culturally-diverse makeup is also a big change for JYP and K-pop in general, where diversity is typically made up of different Asian nationalities or biracial backgrounds. At times, K-pop’s relationship with diverse perspectives and cultural appropriation has led to conflict between artists, who predominantly live in and operate (and outside audiences.
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