His weeks-long pursuit of the company has resulted in a $44 billion deal. But how did it happen, and what the hell comes next?
, and Twitter’s board met on April 25 to recommend the deal to shareholders. It was a swift and surprising reversal. “On Friday, there was so much skepticism and cynicism, and now it almost looks like a done deal,” says Vasant Dhar, a professor of information systems at NYU Stern. Musk’s quick movements have left other potential bidders stuck playing catchup.
“I think he’s played it brilliantly,” says Dhar. “One could have expected the reaction we got: ‘Musk is a megalomaniac and he’s doing it for self-promotion.’ But I actually think there’s a lot more to it than that.”
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